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Privacy Policy

About American Society of Baking and our Websites

ASB believes in the privacy of member and non-member users of its Websites and is committed to the responsible use of any information provided online. Modern information and communication technologies play a fundamental role in the activities of the American Society of Baking.

Our principal activitiy is to promote advancement of baking science technology through the exchange of information and interaction among baking industry professionals. We maintain most of our society's information and events on our Websites.

Our privacy policy covers American Society of Baking and its Websites:

Information Collected and Use of Information

Use of some of our website’s features may require you to give us contact information (your name, e-mail and/or physical address, etc.). We may use the contact information to send you information about ASB news, programs or events within the wholesale baking industry.

When you make payments for Membership dues or fees from the Website(s), we need to know your name, billing address, credit card number, and expiration date. This allows us to process and fulfill your payment request.

This site links to other sites. The American Society of Baking is not responsible for the privacy practices or the content of such Websites. We will not pass your information along to the linked site; however, we cannot protect your information if you provide information to that site.

Members of ASB may choose to make their profiles private or public. If the Member chooses private, their information is not available to anyone else. If they choose public, then their personal profile information is available for viewing by other Members who have logged in. Anyone viewing the personal profile of ASB Members are not able to change that information. The ASB Member has full control of how their information is shared/not shared.

Protection of Information

When you make payments online, we use a secure server. This secure server software, SSL (Secure Sockets Layer) encrypts all information you input before it is sent to us. Passwords are stored in encrypted form. Furthermore, all of the data we collect is protected against unauthorized access by our ISP (Information Service Provider) through firewalls.

Web Server

Our website is hosted by Affiniscape.


"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. ASB does not use cookies.

Our Commitment To Children's Privacy

We do not knowingly collect personal data from children.

Email Guidelines

ASB does not send unsolicited commercial email to individuals with whom they do not have consent⁄permission or a pre-existing or current business relationship.

ASB does not harvest email addresses with the intent to send bulk unsolicited commercial email without the consumer’s knowledge or consent.

Third-party Agents

ASB uses third-party agents for several business purposes, including credit card validation, hotel registration, and shipping. These agents are permitted to use your personal information only to provide ASB with a specific service and not for any other purpose. Please contact the ASB office (see ASB Contact Information) if you believe this policy has been violated.

ASB makes every effort to preserve your privacy, but we may need to disclose personal information when required by law. ASB may also disclose personal information if it believes in good faith that such action is necessary.

Correct/Update Information

This site gives users the following options for changing and modifying your information:

  1. You can update membership and profile information directly through the website.
  2. You can send email to
  3. You can send mail to our home office address.

Contacting Us

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Website, you can contact our main office. ASB reviews its privacy policy from time to time and it is subject to change. Please review this page periodically to ensure your continuing familiarity with the most current version of ASB’s privacy policy.

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