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New Members

New Member Resources

Welcome to the American Society of Baking and our wholesale baking community!  As you begin your journey with the Society, the Membership Committee has gathered several resources to help you during your first membership season.  Please use the videos and links below to learn more about your new membership and how to make the most of your ASB journey.

Thank you for joining ASB!  Your fellow members look forward to connecting with you.

New Member Resources:

"Making the Most of Your ASB Journey"

As you begin your new membership with ASB, join us for a 15 minute introduction video.  We will discuss the ins and outs of ASB, hear first hand the value of membership from an experienced member, and learn the next steps you should take to make the most of your ASB journey.  Click the image below to access the video. 


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Online Member Resources at Your Finger Tips

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"How To" Video Series

With these short 5 minute videos, learn how to navigate the ASB website, manage your membership account, and use the online member benefits.  Be sure to check back frequently for new "How To" video content.  Click on the images below to access the current recordings available.

How_To_Series-_Part_1_Main_Image     How_To_Series-_Part_2_Main_Image

How_To_Series-_Part_3_Main_Image     Communicating_With_ASB_How_To_Video_Graphic


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"Proud Member of ASB" Logo

Help industry peers identify you as a fellow member!  Learn more and download the Proud Member of ASB logo today.


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Connect with the Membership Committee

Have a question about the member experience?  The Membership Committee wants to hear from you! 

Josh Hughes
Burford Corp.

Staff Liaison
Amanda Gonzalez
ASB Membership Manager

Greg Carr
The Austin Company

Barbara Heidolph

Rich Naegele
Naegele, Inc.

Trish Wesely
Sensus America, Inc.

Val Wayland
Flowers Foods

Dilek Austin
Novozymes A/S

Jon Anderson
JRA Ocupational Safety Consulting, LLC

Paul Sharp

Drew Ladd
Flower Foods, Inc.

Ken Schwenger
Bakery Concepts International, LLC

Rich Zaremba
Kwik Lok Corp.

Abby Ceule

Sergio Caballero


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Questions? Reach Out to ASB Staff Today!

Questions about your membership and/or member benefits?  We are here for you!  Contact ASB's Director of Member Relations, Amanda Gonzalez.  She loves to hear from members!

Amanda Gonzalez
1.800.713.0462, ext. 3

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