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Application Deadline: January 10, 2018

PR/Promotional Plan

The ASB will build extenisive industry-wide visibility, beginning with the announcement of the awardees in early February 2018, which will include but is not limited to:

  • Press release identifying Award recipients and media relations efforts across trade and business press
  • Announcement and promotion of Award recipients across all ASB social media outlets
  • Print and email communications to registered and prospective attendees
  • Placement of the company logo, product name and 30-word description of the innovations on the official BakingTech and MarketPlace show websites
  • Recognition in the official online MarketPlace Show Directory and BakingTech program
  • ASB Innovation logo will be available for Awardee to use in their advertisements, promotions, and at the MarketPlace
  • Ongoing promotional campaign will continue after BakingTech and MarketPlace throughout all of 2018

On Show Floor

  • Recognition of your Award on-site at the ASB MarketPlace and BakingTech 2018
  • Receive a beautiful Innovation 2018 award to display at your table top and in your company's trophy case
  • Awardees are recognized during the Opening General session BakingTech 2018

Planning and Logistics

  • Awardee to provide 30-word description of product innovation
  • Awardee to provide company logo and product picture of advertisement (both in eps format, 300 dpi or higher)
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