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MarketPlace 2016 Registration

Registration Information & RequirementsASB_LogoDesign_Final-01


Any company wishing to register for a table top at the MarketPlace may complete their registration online or by mailing/faxing the above Exhibitor application.  

Submitting an exhibitor application through the online registration will not be processed without full payment.  You will be required to pay in full using a credit card.  Visa, MasterCard, American Express, and Discover are accepted for payment.  

Payments by check will not be accepted through the online registration system.  Exhibitors paying by check should download and complete the above Exhibitor Application.

Paying by Check (Payable to ASB or American Society of Baking)
You may submit your exhibitor application electronically (email or fax) without payment to obtain priority table top selection.  However, check payments must be received within 10 business days of exhibitor application and contract submission.  If payment is not received by the ASB office within 10 business days any exhibit space previously assigned shall be forfeited and table top will not be assigned until 100% payment is received.

Mail Check Payments to:
7809 N. Chestnut Avenue
Kansas City, MO  64119
*Please include completed exhibitor application with check payment

 Table Top Fees

January 15

January 15

MarketPlace Table Top
ASB Member Table Top (member fees paid) $1620 $1820
ASB Member Table Top (Join ASB or member fees not paid) $1815 $2015
Non-Member Table Top $1940 $2140


  • Complimentary listing of company name and table top number in BakingTech official onsite program.
  • One 8’x24” draped table with two chairs
  • Five (5) beverage tickets for networking reception on Monday and Tuesday
  • Identification sign with company name and table top number
  • Company listing, brief company description and website in the online MarketPlace Exhibitor Directory
  • Access to BakingTech pre-registration list (list includes registrant name and company)

** Table top package DOES NOT include individual registration or passes to BakingTech or the Marketplace. These fees and registration process are separate and not included in the MarketPlace table top fee.  The table top fee is for the space ONLY.  Please click here for BakingTech registration information and fees.

Entrance to the exhibit area is by ASB BakingTech conference badge only.  Everyone, including representatives of exhibitors, must register and wear his or her own ASB BakingTech conference badge.  Conference badges are not transferable.

Exhibiting companies must have a minimum of one Full Professional Conference Delegate registered for BakingTech.  Additional exhibitors must be a minimum of MarketPlace Only if they are attending the MarketPlace Only, One Day Only registrant if they are attending one day of the conference, or be a Full Conference registrant if they attend the entire conference.

To register for a table top, it is required that each company have at least one fully registered conference delegate and issue full payment to headquarters by the cut-off of January 15, 2016.  Click on the below links for more information on BakingTech Registration and ASB membership.

Table tops will be assigned on a first-come, first-serve basis.  Exhibitors may request up to six (6) table top choices.  The date on which the contract and full payment is received by ASB will be the date used when determining the order of the assignment of the table top space.  Every effort will be made to honor all requests for specific table top assignments; however, there is no guarantee that any particular request will be accommodated.  If your choices have already been assigned to another exhibitor, you will be contacted by ASB staff to discuss table top availability and an alternative assignment.

ASB reserves the right to reassign existing space at any time without advance notice.  The exhibit floor layout may be adjusted to ensure an even flow of traffic.  In addition, ASB will not be held responsible if an exhibitor chooses to select a table top in close proximity to a competitor after a company has chosen and been assigned their table top.

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