Danielle Benjamin is the Marketing Director for Canyon Bakehouse, a Colorado-based gluten-free bakery whose innovative and forward-thinking marketing strategy has dubbed the company one of the industry's "brands to watch." Benjamin has worked with CPG brands of all sizes, including Whole Foods Market, Santa Cruz Organic and 34 Degrees, most recently leading Canyon Bakehouse's best-in-class advocacy marketing program with multi-faceted marketing strategies to drive overall brand development and growth. She believes in the power of the consumer to drive business objectives, providing sustainable and measurable growth for companies.
Sunday, February 24, 2019 @ 2:30 pm - 3:30 pm; Young Professionals Educational Session
Advocacy Marketing: Developing Your Brand Story through the Power of Advocacy