Janelle Crawford is a marketing leader with over 13 years of experience in the food industry. In her role as Strategic Marketing Lead, she is responsible for developing and implementing DuPont's marketing strategy, research and customer-facing initiatives for food ingredients in the bakery industry. Janelle's background includes consumer and business marketing and market research with both client and supplier sides of the food ingredient, restaurant, and retail industries. She earned a B.S. degree in Business Administration and Marketing from the University of Kansas and an MBA from MidAmerican Nazarene University.
Monday, February 26, 2018 @ 2:00 pm - 2:30 pm; Consumer Insights Session
Standing in the Bread Aisle: What Drives Consumer Choice in Pre- and Post-Bakery Sales and How to Use the Results to your Advantage