It may sound crazy, but Dr. Lin Carson started on this loaf-filled journey to prove that there's no need to be afraid of bread. In between facing carb critics, keto fanatics and trying delicious new loaves, she discovered something important: a silver lining for bread bakers in an anti-bread climate.
She spent time diving into the big issues and topics surrounding bread baking in her "Pitching a Loaf" podcast, like fermentation, probiotics, sourdough and shelf life, just to name a few. By talking with experts, suppliers and bakers on her podcast, Dr. Carson built an in-depth overview of the current state of bread.
So now she's passing on the insights of what her 90 days of bread taught her about the industry, consumers, the future of bread, and what bread producers need to do to survive.
How to fight bread fears
How to educate your consumers through social media
Why content marketing is as important as any other forms of marketing
Be creative about offering bread solutions
Lin Carson, PhD
Tuesday, February 27, 2018
during Networking Lunch