In today’s world driven by digital media and seemingly shorter consumer attention spans, it takes so much more to cut through the clutter to reach all types of people. But in order to move forward, you have to take a step back and be ready with simple messages, memorable imagery and compelling stories. Storytelling is an art today, and mastering this skill can help increase your chance for success, no matter which business you represent.
Rick Oleshak will help attendees visualize what makes a rich, powerful story and how to identify, utilize and capitalize on unique attributes in order to stand out in the cluttered marketplace. Brands outside of the baking industry that have told compelling stories will be highlighted, including Stella Artois, Michelob ULTRA, Dick's Sporting Goods, Volkswagen and more. A few bakery examples will also be included in this exciting and thought-provoking session.
Understand why brand differentiation is necessary
Identify storytelling elements that are unique, emotional & memorable
Have confidence in telling their own story
Rick Oleshak, AB Mauri North America
Monday, February 26, 2018
2:00 pm - 2:30 pm