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Could Purchase Intent Be Influenced by New Sugar Label Regulations?

On May 20, 2016, the FDA announced the new Nutrition Facts label for packaged foods to reflect new scientific information, including the link between diet and chronic diseases such as obesity and heart disease. While the new label will make it easier for consumers to make better, informed food choices, manufactures of food containing high values of added sugar, might feel an impact as well. To determine if consumer purchase intent varied, or was impacted by the new labeling laws, Corbion conducted a proprietary research study for both bread and sweet good categories. 

Learning Objectives

  • Understand if and how the new added sugar call outs on the nutritional panel impacts consumer's purchase intent
  • Understand the variances between bread and sweet good categories
  • Understand consumer accepted sugar replacements.

Marge O'Brien, Corbion

Presentation Time
Monday, February 26, 2018
1:30 pm - 2:00 pm

Consumer Insights

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