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Recipe for Social Media Success

Monday, February 27 2:00 PM - 2:45 PM

In today’s connected world, Social Media plays a valuable role in the strong marketing efforts for your company.  Platforms like Facebook, Instagram, Twitter, and LinkedIn can help you acquire new leads, connect with existing customers, develop brand loyalty, and more.  But, are social media best practices vastly different for B2B versus consumer brands? Discover the steps you need to follow to interact with prospects, journalists, and other key influencers in your industry.

  • Identify Target Audiences: A clear understanding of your key audiences guarantees social media success.
  • Select Platforms: Some outlets are better for driving traffic; others are for building credibility.
  • Develop Your Voice: A consistent tone is required.
  • Build a Following:  Share an integrated mix of original content like blog posts and press releases.
  • Monitor Results:  Recognize the three critical stages of Social Media’s marketing path.
  • Jump in:  Learn ways to get involved today with other ASB members—our social media strategy welcomes you!

Robin Blakely, American Society of Baking


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