ASB Webinar: Introduction to the Market Research Process
Introduction to the Market Research Process
Speaker: Lu Ann Williams
Moderator: Rosa Regalado
The third in a series of webinars organized by the ASB Young Professionals Committee, Introduction to the Market Research Process gives an insight into current bakery market trends and explains how better decisions can be made in the workplace based on bakery consumer preferences.
Lu Ann Williams is Head of Research at Innova Market Insights. She started her career in The Netherlands twenty three years ago and brings a unique global perspective on the global food industry. She is an active technology scout and frequent speaker at industry events. Lu Ann leads a team of analysts on the Innova Database who are constantly looking for the next big trends.
This live webinar was held on Wednesday, August 13, 2014 at 10:00 am Eastern Time.
Click here to view the webinar recording.