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ASB Names Innovation Awards Winner


The American Society of Baking announces winner of its 2016 Innovation Awards Program.  The ASB Innovation Awards program celebrates industry leaders and companies in the grain based food industry for their innovative development and implementation of leading edge products, equipment design and advancements in ingredient technology.

2016 Innovation Award Winner is Intralox, LLC for their submission of DirectDrive ™ System in the Operational Excellence Category.

Intralox’s patented DirectDrive™ System engages the belt edge directly with the drum to eliminate overdrive and ensure that the spiral operates with zero slip. This technological breakthrough is engineered to minimize operational and maintenance downtime and to reduce belt tension, labor, and cleaning costs. In conventional friction-driven spiral systems, the central drum rotates slightly faster than the belt. This is known as overdrive. The belt is driven by friction against the central drum, which requires constant controls tweaks and causes some movement of the belt close to the drum that leads to mis-orientation of products on the belt. Also, any variations in friction–e.g. butter–disturb the operation of the spiral. In the DirectDrive System, the belt is directly driven by the drum, which acts like a central sprocket.  For more information on this innovation and Intralox, please click here 

The winner of the American Society of Baking's Innovation Awards Program will be showcased during the MarketPlace 2016, which is held in conjunction with the Society’s Annual Technical Conference, BakingTech.   The winner will be featured during the MarketPlace show hours of 4pm – 6pm on Sunday, February 28 and from 4pm – 6:30 pm on Monday, February 28 and Tuesday, March 1.

Innovation Awards submissions for 2016 were sought for the three categories of Operational Excellence, Eco Design and Sustainable Technologies and Health, Wellness and Nutrition.

The Innovation Award submissions were reviewed and scored by the ASB MarketPlace committee.  For more information on the 2016 ASB Innovation Awards Program and the winner, including photos and description of the winning product, visit the ASB Innovation Program Awards page at



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