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It's My Career...

Thank you so very much. This recognition by my peers in the baking industry fulfills one of the career goals I had set for myself so many years ago.

I would like to begin by telling the short story of how I got here. I pray it’s not too boring, but it leads into my theme for the coming year.

It was June in 1973. I had been discharged from the United States Air Force, in February, after spending nearly eight years on active duty. My wife and two school age sons where wondering just how long we would be living in my parents basement, and whether I was going to make pumping gas a career. My high tech military training was not readily transferable to civilian life and finding a good paying job was as hard as the reenlistment NCO said it would be.

Then an old high school friend told me that the company he was working for might have an opening for a shipping supervisor. He could get me in and I could earn a few dollars at least until I found a real job. In June, I started at National Baking of Chicago as a first shift, shipping supervisor, at the grand salary of $225.00 per week. When I accepted, I didn’t realize that a week consisted of 6, 14-hour days, but what the heck; I would soon be earning a living wage and we might be able to afford an apartment of our own. The first three weeks were dedicated to learning all of the products by working the general help jobs in the bakery. The first night, after nine hours, without a break, I passed out. For some reason I didn’t quit, and came back the next day, hoping I wouldn’t be fired. While working in the plant, I could see that they were taking flour and water, with the addition of, I didn’t know what, and somehow turning it into some really good breads and rolls. My interest peaked and a few years later when the boss offered me an opportunity to come work “inside”, with a small raise, I jumped at it. They would even send me to school, the AIB, to learn the trade.

In 1977,while at AIB in Chicago, we had a field trip to the Pick Congress Hotel to attend a session of the American Society of Baking Engineers. We attended a few papers and were introduced to some of the Society's officers. One of these was Don Noot, the President. Don spent a minute talking about the benefits of joining and maintaining membership in the Society. After the meeting, we partook in the hospitality of a couple of vendors’ suites. The number of people that seemed to be genuinely interested in my career impressed me. They all wanted to know about my company, what we made and how we made it. They were also quick to help with answers and advice for the many questions I had concerning the mysteries of baking; that I was still struggling with. I was also amazed by the quantity and quality of women that seemed to be wandering all over the hotel. Hairdressers, I learned.

Now it’s time to clear up a persistent rumor. Although I have been married to a hairdresser for the last 38 years, I did not meet her at ASB.

It was that one-day that convinced me that the ASBE was worth the time and energy to attend on an annual basis. It was also on that day that I determined that I might someday become the President, now Chairman of the Society.

That same year, the boss told me to prepare a 15-minute presentation on Hearth bread production that he wanted me to present at the 1978 annual meeting. He gave me the name of the Program chairman, Frank Fisher and the Session chairman, Fred Bower and told me that they would tell me everything I needed to know about doing the paper. He was right Fred was an immense help. By the way, if you have an old “Proceedings” from that year, you’ll see a photo of me, 50 pounds lighter, with hair, my own teeth and without hearing aids. It turned out that the paper was well received and I was invited by an east coast and a west coast bakers club to give the paper at their production meetings. The Company or the Society would not pay the expense of the trips, so I was inclined not to do them. While discussing the situation with my wife, she made a statement that has stuck with me ever since. She made it very clear. It was not National Baking’s career that would be enhanced by this opportunity; it was mine. I would get the recognition. I would meet the people. I would gain from the experience. “Take vacation”, she said, we’ll figure out the money later. I did.

The experience opened my eyes to another world of baking. I discovered that there were many ways to make and bake all kinds and types of breads. That regional differences in taste and ethnic bents, made the art and science of baking even more challenging. That in order to keep up and to continually enhance my own value, I would have to continually keep abreast of new ideas, new technology, new methods.

I attended every annual meeting after that. The Company would not pay the registration or membership dues for a mere production supervisor, so I paid my own way. To attend meetings, I took vacation or traded to night shifts. On one occasion, a VP for the Corporation for which I was employed became extremely upset that I was there. I explained that I was on my own time and my own dime and he accepted that it might be ok. A couple of years later, the exasperated VP told me to submit an expense report and to be sure and plan to spend the time next year with the Corporate group.

Years passed, other employers came and went, some sponsored me and others didn’t. ASB remained the constant anchor in my career. Education, networking, friendships and career advancement were made possible by my continued involvement in the Society. And, contrary to the firm belief of many employers, I was never offered a job while at the meetings.

The point I’m trying to make is that The American Society of Baking is and always has been in the business of educating individuals, not companies. Heck, It was not too long ago that a company name would set off alarm bells in the grand hall. It is individuals who enhance and advance the industry, not corporations. Individuals start businesses. Individuals do the research and develop the technology. The education of the individual baking professional is of paramount importance to the advancement of the industry as a whole. Of course we always appreciate it when our employers understand that our growth and continued education results in their growth and improved performance.

As evidenced by the Baking Hall of Fame and the soon to be Center of Innovation and Leadership, we as individuals, are tasked with the responsibility for continuous process improvements in the science and technology of baking, through the education and mentoring of the professionals that must come after us.

Prior to 1999, we were a Society of Bakery Engineers. Now we are bakers, engineers, scientists, technologists, salespersons, and businesspersons. We are here to grow. We are here to learn. It is our careers we are here to advance, and by doing so; we bring value to our companies as well as ourselves. This is why the theme for this year will be; “It’s my career! Educate me! Mentor me! Watch me grow!”

As I stand here today, there is a growing crisis in our industry. Future leaders are getting hard to find. AIB is having trouble filling slots; Bakers clubs all over the country are becoming defunct. My own dear club here in Chicago is finding it difficult to get anyone to attend our Monthly Educational dinner meetings. Finding people to fill the much-needed entry-level supervisory positions is next to impossible. How can that be? Are we not high tech enough? Is an understanding of physics, biology, electronics, logistics, process and cost controls as well as business accounting, labor law and environmental law not “techie” enough for today’s youth? I don’t think so! We’re not doing our job. We are not getting the word out. We’re not telling our youth that the baking industry is worthwhile. Although it’s hard and time consuming work, we all know that with an education in this industry, anyone may find work anywhere in the world. People all over the world will always eat grain based baked goods.

Years ago the major players in the industry sent scads of young people to schools and seminars and The American Society of Baking to enhance their worth. Today with cost cutting and downsizing, the first liners are not given this perk. It is up to us, the leaders in the industry to get the word out. Education has value!

The American Society of Baking has been the leader in this educational and mentoring process. As a member for the last 29 years I have been proud to give back whenever and however I could. Now I am challenging all of you to join the executive board and me in our efforts to devise and create the tools and enthusiasm needed to attract the next generations of professionals in our Industry. We must all work hard to convince the individual baking professional of the benefits of continuing education through membership. Perhaps they can convince their superiors that by allowing them to continue their education, grow, network and mentor the next generation, their contribution to their company’s success can only be enhanced. If not, we should try to convince them that a personal contribution to their own careers would be an investment in their future, both financially and professionally.

I am awed by the privilege you, my learned contemporary’s, have bestowed upon me and I look forward to serving you through the next year…
Thank You, Thank You!

Apply For Membership Now !!!


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