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J. RETTENMAIER USA is a dynamic global leader of very diverse, label-friendly dietary fibers, functional celluloses, and compounds that contribute nutritional and multi-functional benefits. VITACEL® and VIVAPUR® branded products provide solutions to many advanced food product systems by providing fiber enrichment, reducing calories in food products, promoting healthy digestive systems, increasing satiety, as well as many other benefits. VITACEL® fibers include powdered cellulose, oat, wheat, sugarcane, psyllium, potato, pea, bamboo, apple, and orange. VIVAPUR® fibers include Microcrystalline Cellulose and Cellulose Gel as well as Hydroxypropyl Methylcellulose and Methylcellulose. Adding VITACEL® and VIVAPUR® to your food system will help increase health-promoting benefits, cost effectiveness, label friendliness, enhance the marketability, and increase the consumer value of your finished product. Contact us today to find out how our team can help you create new innovative food products.