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The Grain Foods Foundation is a joint venture of investors from the baking and milling industries and their allied suppliers, formed in 2004. Its mission is to advance understanding of the beneficial role grain-based foods play in a healthful diet. At a time when the nutrition debate has taken center stage on the public agenda and Americans have been inundated with often conflicting and sometimes suspect nutritional advice, healthy doses of fact-based information and common sense are sorely needed. The Foundation is committed to nutrition education programming that is firmly rooted in sound science, working together with its Scientific Advisory Board, a multidisciplinary cross-section of nationally recognized nutrition and healthcare experts.