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J. RETTENMAIER is your #1 Resource for FIBER into your BAKERY APPLICATIONS. VITACELÂ® functional dietary fibers are used in advanced food product systems, providing the ideal ingredient for fiber enriched and reduced calorie applications including breads, cereals, pasta, cheese, and meat products. Adding VITACELÂ® will increase the health-promoting benefits, cost effectiveness, label friendliness, enhance the marketability, and increase the customer value of your products. VITACELÂ® Products include: Powdered Cellulose, Oat Fiber, Sugarcane Fiber, Wheat Fiber, Potato Fiber, Pea Fiber, Cottonseed Fiber, Apple Fiber, Orange Fiber, Psyllium. Other J. Rettenmaier products include: Microcrystalline Cellulose, Microcrystalline Cellulose Gel (MCG), Methyl Cellulose (MC), Hydroxypropyl Methyl Cellulose (HPMC), and Fiber Blends.